A feminine fragrance which makes dreams come true. Feather-light moments were captured by Director Ivo Wejgaard and DOP Pascal Walder in the spot for the BETTY BARCLAY ‘Dream Away’ fragrance from the company MÄURER UND WIRTZ. Posing in front of the camera was model Sophie Feline. ‘Dream Away’ Eau de Toilette is available since 2021. The top notes are mandarin, artemisia and apple; heart notes are jasmine, peach and violets; and the base notes are white musk, vanilla and patchouli.
Mäurer & Wirtz on the fragrance : “Live your own dream – take that hot air balloon trip you have always longed for, learn to play the guitar, finally write that book: each one of us carries around wishes that we hope one day to bring to life. What if ‘one day’ could be now? Believe in your own dreams, be brave and finally make them come true. The Betty Barclay ‘Dream Away’ fragrance caresses and accompanies the romantic woman who takes her dreams into her own hands with light feminine scents.”
The spot was produced by Palladiumfilm in the dunes of Holland for the agency Ofenstein. Betty Barclay ‘Dream Away’ is available from the end of June 2021 in selected drugstores, in department stores as well as in specialist shops. GoSee : bettybarclay-fragrances.com
CREDITS
DIRECTOR Ivo Wejgaard
DOP Pascal Walder
CLIENT Mäurer und Wirtz
PRODUCTION Palladiumfilm GmbH
ADVERTISING AGENCY Ofenstein
CREATIVE DIRECTOR Florian Ofenstein
ART DIRECTOR Dahlia Dammasch
ART BUYER Anna Malmedie
PRODUCER Zoé Grünberg
HAIR & MAKE-UP Chris Schild
MODEL Sophie Feline
EXEC. PRODUCER Knut Losen
JUNIOR PRODUCER Bea Winkler
