Director GRAJPER c/o ANALOG DIGITAL brings the new Swatch SCUBAQUA collection to life – a series of dive watches that turn every wrist into a mini deep-sea adventure. With five vibrant colors and a unique “Jelly Effect,” the collection combines summer vibes with technical sophistication.
The 44 mm cases are made from an innovative blend of colored Bioceramic and transparent bio-based plastic. The latter creates the signature “Jelly Effect,” which, together with the fluorescent indexes and hands, ensures optimal readability even in the dark. All models are water-resistant up to 100 meters, feature a unidirectional rotating bezel, and come with a strap made from bio-based material.
The transparent case allows a clear view of the precise quartz movement and emphasizes the watches’ innovative character. The five models are named after extraordinary jellyfish species, reflecting the colors and movement of the deep sea: black, white, blue, red, and yellow.
In his direction, GRAJPER captures the vibrancy, fascination, and thrill of the ocean – a campaign that blends design, innovation, and pure emotion. Whether in the Little Shop of Jellies, a Pipe Dream, or on the Magic Carpet, the SCUBAQUA watches turn heads and make wearing them an experience that effortlessly combines style and technical sophistication.
TEAM
Director: Grajper
Producer: Wojciech Czarkowski
Production Co: Friend
PM: Henry Richmond
DOP: Jake Hunter
Creative Director: Matt Bolton
Creative: Dani Matthews
Creative Producer: Amanda Wilmer
Senior Account Director: Catriona Brown
Stylist: Anna Carraro
Styling Assistant: Carolina Tolo
Hair Stylist: Moe Mukai
Makeup Artist: Mee Kee
Set Designer: Miguel Bento
Local Service: Solent
Editor: Gwen Ghalid
Sound: We Are Father
Post House: Pineapple VFX
Grade: Florian Martiny