Japanese camera manufacturer NIKON had a big surprise in store for this year's Photokina. The new cameras are the ultimate action cams, with convincing water- and shock-proof features, plus angles of 80, 170 or 360 degrees. The worldwide campaign for NIKON cameras was photographed by SVEN JACOBSEN.
On a three-week trip to New Zealand, the photographer and his team realized action-packed motifs from canyoning to sky diving. The cameras are also excellent for skateboarding and diving as Sven found out. “It was all about capturing these authentic moments for which the cameras were made.” Sven tells GoSee. “An incredibly great job!”
Sven JACOBSEN had the privilege of being the very first pro photographer to try out the cameras. “What a feeling!” says Sven. The executive agency was Jung von Matt Spree with Art Buyer Davor Brkan, Creative Director Mark Isken and Art Director Yonca Yilmas. Production was in the hands of Matthias van de Sand and Sarah Grey.
NIKON on the little all-rounders: “The new Nikon KeyMission cameras are built to withstand the elements with bodies that are waterproof, shockproof, dustproof and freezeproof. Each climb, ride or wave is recorded with such clarity, it’s like reliving your best adventures.” Follow the link for your mission: nikonusa.com