For the MINI Paul Smith Edition 2025, photographer David Daub brings together two British design icons: MINI and Paul Smith. The result is a reduced and graphically refined visual world positioned between fashion, design and automotive imagery.
The new MINI Paul Smith Edition reinterprets the MINI Cooper family through the unmistakable signature of the British designer - defined by distinctive color palettes, characteristic stripes and handwritten details. At the center are individuality, optimism and the idea of a fresh start every day.
The edition is presented in Paul Smith’s curated finishes Inspired White, Statement Grey and Midnight Black, complemented by exclusive exterior details and a unique roof design.
David Daub stages the special edition with clean visual composition, controlled lighting moods and a refined sense for surface, color and proportion - somewhere between British coolness, studio aesthetics and contemporary car design.
