Sport – it evokes powerful emotions in young and old alike. It unites us in joy and sorrow. And even though many teams have already been eliminated from the 2026 World Cup, we're still keeping our fingers crossed for our second favorite team. Because: the heart makes the difference.
We're showing you the latest EDEKA 2026 World Cup campaign spot with food styling by Max Faber on gosee.news.
For the 2026 FIFA World Cup, EDEKA, together with its lead agency Jung von Matt (JvM), launched a major 360-degree campaign under the tagline "Heart makes the difference." The campaign runs concurrently with the tournament in the USA, Canada, and Mexico and aims to get fans in the football spirit.
With a market share of around 28% and domestic sales of over €67 billion, EDEKA is Germany's leading food retailer. It is a cooperative association of independent retailers and, with its slogan "We love food," stands for freshness and quality.
The agency handling the project was JvM Spree, with Creative Director Sarah Dornieden and Art Director Janina Janzen. Film production was handled by BWGTBLD, and the film was directed by Camille Boumans, with Moritz Matlik as Director of Photography.
Top-tier food stylist Max Faber is represented by the Berlin agency NINA RAUTENBERG.
Angelika Götz – Sustainable Costume Designer & Fashion Stylist. Based in Berlin, Angelika Götz is an established costume designer and stylist working across feature films, television, commercials, and high-fashion editorials. With a career spanning since 2006, Angelika has built a reputation for combining meticulous historical authenticity with contemporary edge, tailoring distinct visual identities for characters and brands alike.
Driven by a commitment to eco-conscious filmmaking and production, she operates as a Sustainable Costume Stylist. Angelika manages her own 150-square-meter costume archive in Berlin, offering an extensive curation of unique, historical, and contemporary garments. This private resource allows her to deliver highly resourceful, zero-waste wardrobe solutions for commercial campaigns and creative lookbooks without compromising on cinematic quality.
Her versatile portfolio includes collaborations with prestigious institutions like the Schaubühne Berlin, international commercial productions, and feature films (such as the mystery-thriller "Lost Place"). Whether executing complex period-accurate tailoring or styling high-impact modern advertising campaigns, Angelika blends technical design expertise with a forward-thinking, sustainable approach.
GoSee : angelikagoetz.de
