CUPRA BORN. A new Impulse. For a new Generation. Beautiful. Powerful. 100% electric. GoSee Member MATTHEW JONES photographed ‘The Impulse of a Generation’ project for the high-performance Spanish brand CUPRA and the agencies Catorce 14 and & Rosas.
“Over the course of four shoot days in Barcelona in late 2021, the creative set out to explore the impulse of a new generation for Cupra’s first all-electric vehicle for the campaign, while making the brand’s image and aesthetic stand out in today’s automotive advertising landscape. Working closely with professional dancers and a lead choreographer, our campaign motifs were created in the studio over the course of two days of rehearsal in preparation for the final presentation on location. While plenty of assets were generated for two separate agencies for digital and OOH use, the images below are a smaller selection of my own personal favorites and portfolio cuts,” Matthew tells GoSee.
More is available via matthewjonesphoto.com
