'We connect more countries than any other airline.' - Nach einem erfolgreichen Jahr mit steigender Nachfrage und spürbarer Erholung für die Luftfahrtindustrie startet TURKISH AIRLINES, gegründet 1933 mit gerade einmal fünf Flugzeugen, eine neue und globale Werbekampagne mit Starbesetzung. Die Kampagne thematisiert das Konzept von Pangäa, dem Superkontinent, der vor Millionen von Jahren existierte.
Im Spot erzählt uns Vielflieger Morgan Freeman seine inspirierende Botschaft der Wiedervereinigung von Menschen und Welten. Der gemeinsam mit der Amsterdamer Agentur Whale mit Art Producer Rachel Perry erstellte Film „Pangea“ wurde am 10. Februar online freigeschaltet und erstmalig am 13. Februar 2022 während des Super Bowl LVI ausgestrahlt. Obwohl Pangea heute nicht mehr existiert, ist Turkish Airlines stolz darauf, mehr Menschen und Länder zusammenzubringen als jede andere Fluglinie.
Wir erfahren von Whale : "The campaign champions the sense of reconnection and the optimism that it brings, as the world prepares for a bright and promising future. Whale drew upon its impressive network of world-class talent to curate a bespoke Amsterdam-based team including Strategic Lead Engin Celikbas, ECD and Director Kenn MacRae, Editor Rigel Kilston at Splash Studios, VFX powerhouse Glassworks, and the brilliant musical minds at MassiveMusic."
Ezra Xenos, Founder & CEO Whale : “Connecting like Pangeaic plates themselves, Whale’s team pooled their expertise to create a nostalgic, timeless campaign concept. The film features emotional footage of people reuniting, alongside ground-breaking visual effects from Glassworks that show what the world might have looked like 300 million years ago – back when there were no borders or oceanic divides, and all the continents were united as one. Set to an original cinematic soundtrack from MassiveMusic and narrated by Morgan Freeman’s familiar, iconic tones, viewers watch as our planet’s plates shift and mountains merge on screen. Africa and Australasia re-join with Europe, Asia and the Americas to form a single, epic mass of land. Once upon a time, there were fewer divides, we learn: today, we can circumvent them by air.”
Whale’s combined talents as a creative studio, production company and advertising agency all-in-one enabled its team to build an evocative visual landscape that resonates with viewers of all backgrounds and nationalities. Freeman’s on-screen presence was also carefully considered for ‘Pangea’, his second Super Bowl outing for Turkish Airlines (the first was in 2017). After all, who else could conjure such enduring appeal?
“We wanted to visualize a concept that’s so big it’s almost unbelievable,” says Whale’s founder and executive producer, Ezra Xenos. “That meant using a real variety of VFX techniques to create epic, massive movements, while making sure the concept didn’t appear destructive or ominous. It’s testament to the team, both the many talented craftspeople who touched the spot, and our partners at Turkish Airlines, that we could achieve what we did on this scale.”
The finished product is a powerful tribute to travel as we remember it – back in the days before face masks, border closures and COVID. Its message instead is timeless, drawing in viewers with one universal, established fact: Turkish Airlines connects more countries than any other airline, bringing ‘there’ to ‘here’, and connecting millions of people divided by distance all over the world.
Turkish Airlines Chairman of the Board and the Executive Committee, Prof. Dr. Ahmet Bolat, concludes : “After months of creative ideation and production, we’re incredibly proud to share this campaign with the world during the most watched sporting event on the global calendar. We are glad to work with such a talented star, Morgan Freeman, for the second time in line with the Pangea campaign. Travelers are increasingly hopeful and enthusiastic to safely explore new destinations or reunite with loved ones, and as a leading airline, we hope to spark inspiration and instill confidence as we strive to reconnect the world.”
Dies ist bereits der sechste Werbespot von Turkish Airlines, der beim Super Bowl, einem der meistgesehenen Sportturniere der Welt, zusammen mit einigen der bekanntesten Marken der Welt, zu sehen ist. 'Pangea' wird in 136 Ländern auf der ganzen Welt auf globalen und lokalen Fernsehsendern sowie online ausgestrahlt.
Turkish Airlines fliegt in 2022 mit 315 Flugzeugen satte 52 nationale und 267 internationale Ziele an. Von den 267 internationalen Zielen, liegen 52 auf dem afrikanischen Kontinent. Damit fliegt Turkish Airlines so viele Ziele in Afrika an, wie keine andere nichtafrikanische Airline.
Wenn Du noch weitere Fragen zu WHALE, dem Spot, Amsterdam, ..... hast : stell sie unserer GoSee-Freundin Rachel Perry und Ezra Xenos persönlich auf der UPDATE-22-BERLIN. Wir freuen uns schon sehr auf sie !