Oli Frape c/o MAKING PICTURES has used his distinctive typography in the Bloom & Wild campaign to combine emotional messages with floral photography. In this unique campaign, Oli gives the beautiful flower arrangements a special touch with his white, hand-drawn lettering. Phrases like "Sending you a big squeeze" or "For holding my hand through it all" place the bouquets in an emotional context, emphasizing the importance of love and affection.
Bloom & Wild has made it their mission to make giving flowers as beautiful and easy as sending a text message. With modern, stylish bouquets and thoughtfully curated gifts, they offer a simple way to bring joy to loved ones or oneself – often delivered the next day. Oli Frape’s artistic typography, combined with the careful selection of floral photography, creates a visual connection between the fresh flowers and the heartfelt messages Bloom & Wild aims to convey to its customers.