‘Show What You’ve Got Inside’ – HUGENDUBEL is gifting freshmen all over Germany an exclusive BIBBAG. What’s special about the ‘Bibbag’ is that it is officially permitted to use as a library bag in many universities. Since bags are prohibited in many college libraries, students are normally required to put their bags or backpacks in lockers before entering the library. This transparent, heavy-duty bag is, however, permitted at selected universities, which is perhaps why it has established itself as a cool accessory – thus making it an equally practical and iconic bag for all students.
Jen Krause photographed the motifs presented here on GoSee, and on set for hair & makeup was Kristin RØS c/o BASICS.BERLIN.
The inventors of the BIBBAG are the former University of Constance students, Sümeyra (30/ Business Education) and Hakan Omer Oglou (30/Business Engineer). The first BIBBAGs were sold on 26 October, 2011 during a big sales event for the premiere that took place at the University of Constance. Soon, demand for the unique bags increased drastically among students in various cities across Germany. The BIBBAG is meanwhile not only making a big splash in Germany but also in Austria and Switzerland.
The name HUGENDUBEL stands for books. Founded in 1893, Hugendubel is still just as committed to books today after 130 years of company history. With around 3000 locations throughout Germany – including more than 90 stores and 800 shop-in-shops, the online shop Hugendubel.de, the wholesale business Hugendubel Fachinformationen, as well as eBook.de, Hugendubel is one of the largest owner-operated bookstores in Germany.
GoSee : hugendubel.de & bibbag.de & basics.berlin
CREDITS
CLIENT Hugendubel
PRODUCTION avec nous GmbH
HAIR & MAKEUP Kristin Røs c/o basics berlin
PHOTOGRAPHER Jen Krause
