These are the moments of magic, when we encounter the fleeting beauty of nature or the unexpected surprises that life has in store for us. BETTY BARCLAY Wild Flower whisks us away to a meadow bursting with wildflowers…
This year, PALLADIUM FILM has once again produced the TVC for BETTY BARCLAY, which was directed by IVO WEJGAARD. The dreamlike photos were captured by DOP PASCAL WALDER. Standing in front of the camera was Gabrielė Sodonytė from Ruta Models, and creative responsibility was as always in the hands of Munich-based agency OFENSTEIN (art buying: Anna Malmedie, producer: Zoé Grünberg, editing: Martina Losen, Junior Producer: Bea Winkler, Executive Producer: Knut Losen).
Just like a wildflower that seeks its own way to grow in places that others, and perhaps even itself, would never have imagined possible, the Betty Barclay Wild Flower fragrance inspires its wearers to go their own way, and to recognize their own magnificence – for true strength lies in imperfection and authenticity… The fragrance BETTY BARCLAY WILD FLOWER and its associated care products have been available in stores since June 2022.
