The new LICHER advertising campaign presents people 'In the heart of nature'. By merging evocative and emotional visual language with nature and gregarious sociability, it is hoped that the consumer will identify with the brand as a whole. Nature is a core concept at LICHER, from untouched landscapes to a luscious roof terrace in the city centre.
In order to support the photo shoot and film by Florian Geiss, Andreas Koppe constructed a landing stage and a roof terrace with a lawn at the respective location. The romantic lake, which served as the backdrop to the shoot, is located in a nature reserve, hence the need for some modifications. The roof terrace with the amazing view is nothing more (or less) than a parking deck.
Cordula Schill contributed towards the props and set design, and also headed the styling. You can find a making-of on Andreas' BLOG. The agency in charge was Heye & Partner.
Jens Ihnken's set called for bucketfuls of water. The photographer shot a sizzling kissing sequence for TOM TAILOR. Thousands of litres of water rained down onto the asphalt for the ROCK YOUR LIFE perfume, yet the models did not let the fake thunderstorm dampen their mood.
Andreas Koppe created a set made of real ice for a shoot by Aziz Wakim and SAMSUNG.
The dummy specialist was in charge of the props for the wonderfully corny winter – motifs for the ESSBAR food blog. The photographer was GoSee Member FRANK WEINERT.
