Der Hamburger Fotograf Florian BISON c/o EMEIS DEUBEL wurde von ADIDAS ausgewählt, die Frühjahr/Sommer 2024-Kampagne in Lissabon zu fotografieren.
Emeis Deubel : "Never standing still, the connecting thread of Florian Bison’s photography is best understood as a kind of kinetic energy – one which allows memorable characters to come to life before his lens. His photographs are informed by an admiration for physical expression and a vibrant color palette and showcase a certain playful and expressive energy."