Drive in harmony - FIXIP STUDIO developed the project shown here for the Mazda CX-90 with a clear and uncompromising focus on the car itself. The goal was to present the vehicle from every angle as subtly and precisely as possible, highlighting its design, proportions, and lines without distraction.
The visualizations were primarily created using CGI, combined with compositing and AI - always in service of the final image, not the process. In parallel, Fixip Studio developed a complementary series of AI-powered lifestyle visualizations that added a more human and contextual dimension to the project while remaining fully consistent with the product images.
This approach enabled the studio to deliver high-quality, cohesive visualizations with maximum flexibility, optimizing quality, production time, and costs. This perfectly reflects Fixip Studio's pragmatic and results-oriented philosophy.
Premium features, flexible seating configurations, advanced safety equipment - The Mazda CX-90 is a large, three-row SUV from the Japanese car manufacturer Mazda, which has been in production since 2023 and is also the brand's largest SUV, based on the Large Product Group platform with optional all-wheel steering.