The sixth issue of LEXUS´ client magazine 'The Road' reports in the story 'Cape Fresh' on the often undiscovered food manufacturing and gourmet meccas of the Western Cape just outside of Cape Town. 10-4 AFRICA produced the editorial on the LEXUS RC with the team from Winkreative: AD Hank Park, Editor Alex Moshakis, and Photo Editor Nicola Applegate. The multifaceted story with photos by Maciek Pozoga can be seen at lexus-int.com/magazine.
Alsatian beer brand KRONENBOURG 1664 presents its wide assortment of fabulous French tastes in 'Le Goût à la française'. Production of the summer campaign motifs in sunny Cape Town was in the hands of 10-4 AFRICA. The executive agency was Fred & Farid with CD Volker Gehr and AB Garmela Guiragossian. The photographer was Kevin Mackintosh who worked with set stylist Chris van der Merwe.
EVIAN did it again scoring high in its newest campaign with baby portraits worthy of a cuteness alert – at least on a half-page. This time around, it´s not about Mini-Mes, but instead maxing and relaxing shapeshifters in holiday fever. The production themed upon 'Live Young' was signed, sealed and delivered by 10-4 AFRICA as commissioned by the agency BETC, Paris with AD Agnès Cavard and the ABs Isabelle Mocq and Nathalie Gruselle. Styling was in the hands of Clémence Cahu. Photos: lemoigne.
About - Evian is a brand of mineral water found in several natural springs near Évian-les-Bains, on the south shore of Lake Geneva. Today, Evian is owned by Danone, a French multinational corporation. In addition to the mineral water, Danone Group uses the Evian name for a line of organic skin care products as well as a luxury resort in France. evian.com
