Vodafone promoted its Black Week deals, culminating in Black Friday, with two overly enthusiastic actors who convincingly and playfully portrayed the theme of a discount frenzy at an uncooperative glass door. Pure anticipation was written all over their faces... what fun this week-long Black Friday was going to be!
The campaign, a combination of AI, CGI, and classic photography, was developed for the Düsseldorf-based telecommunications company by its current lead agency, antoni.
Gisela Benzenberg was responsible for the models' crowd-pleasing styling, and the campaign was produced by Zauberberg.
Gisela Benzenberg is represented by the Düsseldorf-based HMS agency LIGAWEST.