Vodafone promoted its Black Week deals, culminating in Black Friday, with two overly enthusiastic actors who convincingly and playfully portrayed the theme of a discount frenzy at an uncooperative glass door. Pure anticipation was written all over their faces... what fun this week-long Black Friday was going to be!
The campaign, a combination of AI, CGI, and classic photography, was developed for the Düsseldorf-based telecommunications company by its current lead agency, antoni.
Gisela Benzenberg was responsible for the models' crowd-pleasing styling, and the campaign was produced by Zauberberg.
Gisela Benzenberg is represented by the Düsseldorf-based HMS agency LIGAWEST.
Whether top-level projects, bread-and-butter jobs or innovative concepts – from budget planning and calculation to projecting detailed timings, elaborate research and digital castings, the HMS agency LIGAWEST has everyone's back. We communicate clearly and directly and put great emphasis on deadlines and budgets : "Our task and our goal: to create win-win situations and sustainable success for both artists and clients in every job and every project.
Home of talent, creativity and dedication. This is what we are for our artists, whom we would like to accompany as long as possible on our shared path. Needless to say, the ideas and visions have to be just as right as the chemistry. So we not only represent, but become comrades and accomplices who know how and where each artist can best contribute their skills. A close and trusting cooperation for their clients, for the best possible results and successful projects. For agencies, photographers and customers we are experienced and reliable partners for all enquiries regarding photo and film productions."
GoSee : ligawest.com
