With the hashtag #smilestory, TUI employees describe how they give their customers that famous vacation smile. Supported by the agency Colle Rebbe, Director Thomas GRUBE c/o FRÖHLICH MANAGEMENT accompanied among others fitness entertainer Carina Weber in Mexico, children animator Elvan Türe in Turkey, as well as the section manager for watersports Andrea Lüdtke in Greece. The clips can be seen online.