Sun, sea, nature - for the new TUI OOH campaign, Swedish photographer Andreas Johansson travelled to Greece to create a visual world filled with lightness and summer joie de vivre.
Set between turquoise waters and relaxed holiday moments, Andreas Johansson combines fashion, lifestyle and travel photography with a natural sense of authenticity. His images are driven by spontaneous situations, genuine emotion and an almost cinematic calm. Family moments by the sea, Mediterranean landscapes and atmospheric pool scenes merge into a contemporary travel fantasy.
The campaign was created for the Swedish market under the creative direction of Henrik Egerstedt, who works as Inhouse Creative Director / Art Director at TUI Nordic, overseeing global productions for European markets.
Andreas Johansson has a unique ability to transform everyday situations into emotional visual narratives - somewhere between fashion, lifestyle and documentary travel photography. It is exactly this combination of color, naturalness and joie de vivre that also defines the new Greece campaign for TUI.