TOYOTA is launching a new seven-seater SUV on the market: the Toyota Highlander. It will be the big brother of the RAV4 and has already been on streets in other countries for some time. The meanwhile fourth generation of the Highlander celebrated the premiere of its model 2020 in the US just last year. MATTHEW JONES photographed the TOYOTA HIGHLANDER 2021 for Saatchi & Saatchi USA with Art Director Annie Lee and Art Buyer Skye Houghton.
“Amidst the pandemic, I was commissioned to imagine the all-new TOYOTA HIGHLANDER in a graphic, low-light scene as the platform prepares for its night out. Due to Covid-19 restrictions, the production footprint consisted of only six individuals with the agency and client attending remotely. The backplates and angles were approved virtually with a stand-in vehicle, then shot live by Matthew prior to capturing the domes. The CGI part of the project was completed with RECOM’s NY office, Recom Farmhouse.”