'The Lion and the Rooster' - PEUGEOT x Pathé open a new chapter in French storytelling + PEUGEOT “Kittens” campaign

A strategic partnership bringing PEUGEOT to the heart of French cinema – where stories are created and emotions unfold. Production partnerships, backstage access, exclusive content, premieres and in-cinema activations: together, a new chapter begins. The lion loves cinema...

PEUGEOT and the film company Pathé present “The Lion and the Rooster”, marking the first time their iconic brand symbols appear together on screen. Fully produced in CGI, the film stages the encounter between lion and rooster at dawn (agency: Accenture Song, animation studio: Busterwood) . From Belfort and the Doubs region to the rooftops of Paris, both follow the echo of their calls until they finally meet – symbolising a new alliance.

The project is a tribute to French cinema, creativity and cultural identity. Strength and serenity meet emotion and inspiration – embodied by two brands now making their shared vision visible. The campaign marks the beginning of a broader partnership: from film productions and cinema co-branding to content formats and events. The ambition is to strengthen French cinema internationally and to tell new stories.

Over the course of the year, PEUGEOT and Pathé will roll out further content and 360° activations, including a monthly short-format series around the cinema experience – filmed inside a PEUGEOT model and distributed across the platforms of PEUGEOT and Pathé Cinemas.

Founded in 1896, Pathé is today one of Europe’s leading film companies and the market leader in cinema operations in France, the Netherlands and Switzerland. With 128 cinemas and 1,318 screens, and technologies such as IMAX®, Dolby Cinema and 4DX, Pathé delivers a premium cinema experience while producing and distributing films and series ranging from mainstream to festival titles.

Alongside this, we also feature the current PEUGEOT “Kittens” campaign - a playful take on the brand’s lion DNA. In a deliberately soft universe, small kittens represent an increasingly interchangeable automotive segment: likeable, but harmless. In contrast, the PEUGEOT 308 appears with force – like a shockwave that instantly commands authority. The lion is here. The film turns the iconic emblem into a clear statement of strength and confidence. Directed by Julien Martorell and Quentin Garabedia (Hamlet / Buddy Films).