The award-winning Tequila brand 1800 Tequila is celebrating nothing less than life itself with the latest campaign. It was directed by Ricky Saiz, and in front of his lens, we see the ten-time NBA All Star and entrepreneur Carmelo Anthony with award-winning global Latin superstar Ozuna, who are now making an appearance as the newest testimonials of the brand.
We present you the spot Courtside 1800 on GoSee : Sitting here at the edge of the court enjoying a basketball game is Carmelo Anthony. Carmelo nods to the waiter to serve a nice glass of 1800. The eye-catching crystal bottle draws the attention of everyone in the arena. When Carmelo reaches for his glass, his team scores the winning point – the ball lands in a crystalized basket. Glam-Boom-Bang !
The spot was produced by HABITANT PRODUCTIONS for the production company Smuggler and the agency 72andSunny.
1800 Tequila is a Mexican Tequila brand from the Beckmann family, who also owns the Tequila brand Jose Cuervo. The 100% blue agave tequila is bottled in Jalisco, Mexico. By the way, 1800 is named after the year in which Tequila was aged in oak casks for the first time. It is sold worldwide.
The campaign created by 72andSunny is the first campaign produced by the agency since being appointed creative agency of 1800 Tequila in 2022.
GoSee : habitantproductions.com
CREDITS
1800 Tequila – Courtside 1800 feat. Carmelo Anthony
Celebrity: Carmelo Anthony
Production Company: Smuggler
Agency: 72andSunny
Director: Ricky Saiz
DP: Jason Mc Cormick
EP: Jaclyn Larson
Local EP: Gleny Valente
Line Producer: Rachel Pekins
Local LP: Ana Gaxiola
PD: Olivia McManus
Local PD: Fernanda Contreras
Stylist: Miyako Bellizzi
Local Stylist: Paola Alfaro
Set Design Olivia McManus & Fernanda Contreras
LINE PRODUCERS Rachel Pekins & Ana Gaxiola
PRODUCTION SERVICE: HABITANT PRODUCTIONS