For the Holiday Gift Collection 2025 by SUSANNE KAUFMANN, illustrator Joanna Gniady c/o 2AGENTEN created a playful packaging design that blends alpine nature motifs, graphic shapes and a modern festive aesthetic. The collection features thoughtfully curated skincare gift sets and care products that make for beautiful presents – or for a luxurious self-care ritual at home.
“I had the pleasure to illustrate this year’s limited Winter collection – inspired by Alpine nature, warm rituals and the brand’s beautiful philosophy of quiet luxury. Creating these illustrations was a true joy – from sketchbook to the full holiday packaging line – and seeing the collection come to life feels like magic.” - Joanna Gniady
The visuals were photographed by Dave Andrews, styled by Kate French, with creative direction by Abigail Cooper-Moss, Creative Lead & Art Director.
Joanna Gniady is a Poland-based illustrator who works with a wide range of international clients across editorial, publishing, culture and advertising. Her distinctive, graphic visual language is recognized and sought after worldwide.