The agency Jung von Matt LIMMAT commissioned Studio Thom Pfister to develop a design, which is an essential part of the new ‘Sixth Sense’ campaign for ZWEIFEL CHIPS. The focus is on six new chips flavors, all with the same look, numbered from one to six. The trick is to find out which ingredients are hidden behind the mysterious flavors.
As an overarching campaign look, Studio Thom Pfister developed a black and white Sixth Sense pattern that is ubiquitous from packaging, to the campaign hub, or animated social media elements. All channels of the campaign come together on www.sixth-sense.ch.
We present you the campaign here on GoSee. And Schweizer Werbewoche published an interview with Philip Honegger, Head of Marketing & Communication at Zweifel, and Annette Häcki, Executive Creative Director at Jung von Matt Limmat, about team work, surprises and innovation at the traditional company.
Studio Thom Pfister is a brand and communication agency from Bern, Switzerland. The book THOM PFISTER SWISS GRAPHIC DESIGN was recently published which we presented you here on GoSee. Following the vernissage in Bern (KLEIN REPORT reported), the compendium was presented last week in Paris.
