The popular Romanian beer brand Bergenbier Fresh Lemon was launched in 1995. The campaign shown here, by photographer Ionut Macri, promoted a new recipe ("reteta noua") and was designed by the agency Leo Burnett Bucharest. The images date from 2012.
"Ionut Macri is a Commercial Photographer and CGI/AI Artist based in Bucharest – and one of the rare creatives who blends high-end photography with digital 3D worlds so seamlessly that the result is key visuals with instant impact. Recognized by Lürzer's Archive – twice: Best 200 Advertising Photographers and Best 200 Digital Artists Worldwide." Andrea Heberger.