Fashion film curator and fashion PR specialist Nicolò Montanari from London presents the latest collaboration between Milan-based production company C41 and ADIDAS ORIGINALS here on GoSee, celebrating Italian rapper and music producer Marracash. Filmed by award-winning director Federico Demattè, the spot provides an authentic showcase of both the artist and his deep bond with the fashion capital Milan.
“The adidas Originals F/W ‘23 local campaign takes viewers on a journey through the life and artistic vision of Marracash, exploring what sets him apart as a true pioneer in the world of music and fashion. Filmed in the style of a reportage, we follow Marracash as he guides us through the locales that have shaped his past and present, driving his creative inspiration. The campaign revolves around the central theme of embracing authenticity and immersing oneself completely in the vibrant culture of Milan.
The journey begins as the artist experiences a reflective moment following a live concert, gradually moving through his neighborhood and the places that birthed his passion, culminating at the very origin of his authenticity. As we traverse these locations, we hear a voice-over by Marracash, sharing insights on creativity, passion, daily routines, challenges, and concerns, offering viewers a unique perspective into the artist’s world.
The collaboration between Marracash, Federico Demattè, C41 and adidas showcases the powerful fusion of music, fashion and film, creating an authentic and immersive experience for viewers.”
GoSee : niccolomontanari.com