For the agency DIE BOTSCHAFT and the client AMWAY, TAKE AGENCY photographer MICHAEL HEINSEN realized an image campaign as a jump start into independence.. With the cross-medial testimonial subjects "Meet the Amways", all of Romania gets to know four people who have become independent with Amway, and in the process, they learn all about the special Amway solidarity and its high quality products.
About - Amway (short for American Way) is an American company that uses a multi-level marketing model to sell a variety of products, primarily in the health, beauty, and home care markets. According to the Amway website, as of 2011 the company operates in over 100 countries and territories, organized into regional markets: the Americas, Europe, greater China, Japan and Korea, and SE Asia/Australia. Amway combines direct selling with a multi-level marketing strategy. amway.com