Jung Kook, member of K-pop group BTS and successful solo artist, is the new Global Brand Ambassador for British luxury jeweller Graff. To mark the beginning of the partnership, Graff presents a campaign for the Laurence Graff Signature Collection – photographed by Sølve Sundsbø and under the creative direction of Tim Holloway.
Tim Holloway was responsible for the campaign’s creative direction, working with the team to develop the visual presentation of the K-pop star. Dressed entirely in black, Jung Kook showcases statement necklaces, pendants, earrings, rings and bracelets from the collection. Alongside the campaign imagery, a film was created with Benoît Delhomme as DOP.
“As a global ambassador for Graff, a brand that has built numerous legends over many years, I am deeply honored to be able to join them,” says Jung Kook about the collaboration. François Graff, CEO of the family-run company and son of founder Laurence Graff, also highlights the K-pop star’s cultural impact: “Jungkook is a cultural icon, recognized for his multi-faceted talent. His bold yet sophisticated performances radiate an undeniable brilliance.”
Founded by Laurence Graff in London in 1960, Graff ranks among the world’s most renowned high jewellery houses and is particularly known for its exceptional diamonds and craftsmanship. With Jung Kook, the heritage house has chosen one of the most internationally recognised figures of the K-pop generation as its new global ambassador.
Tim Holloway is an internationally sought-after Creative Director whose work spans the intersection of fashion, luxury and contemporary visual culture. More work and information via LGA Management.
