Golden Moments – The French fashion brand ba&sh captures the lightness of hot summer days in its latest “Summer Breeze” collection. For the campaign's visual realization, the label enlisted the imagery of renowned photographer Théo Gosselin.
The campaign, set against a Mediterranean backdrop, centers on an effortlessly elegant boho look. Italian model Matilde De Nard radiates in the warm “golden hour” light in front of Gosselin's camera.
Behind the name ba&sh lies one of the most successful stories in modern French fashion. The brand was founded in 2003 by two best friends, Barbara Boccara and Sharon Krief. What began as a small project in Paris is now a global premium brand.
With the support of investors like LVMH, the company expanded worldwide. Today, ba&sh operates hundreds of its own boutiques and has a presence in major fashion capitals from New York to London to Shanghai.
Photographer Théo Gosselin is represented by the agency LGA MANAGEMENT, Paris - London - NYC.
GoSee : ba-sh.com
