John Lobb has been synonymous with British shoemaking since 1866. The brand is an institution, renowned for its timeless elegance and meticulous attention to detail.
The current John Lobb Spring/Summer 2026 campaign was photographed by Tom Craig.
The company was founded by its namesake, John Lobb, who walked to London to learn the shoemaking trade. He subsequently became a purveyor to the Prince of Wales.
A bespoke pair of John Lobb shoes can cost several thousand euros today and requires months of production, as a custom wooden last is carved for each individual customer.
Today, John Lobb is part of the Hermès Group, which underscores its extremely high standards for leather quality and exclusivity. The brand's artistic direction for its relaunch was overseen by Paula Gerbase. Following Paula Gerbase's departure in 2020, John Lobb has increasingly relied on an in-house design team and selective collaborations with top-tier creatives for campaigns and special projects.
For several years now, the renowned British art director and founder of the David McKendrick Studio and founder and publisher of Paperboy magazine, David McKendrick, has shaped the visual identity and campaigns of the luxury shoe brand John Lobb. The campaign was produced by Rachael Smart.
Photographer Tom Craig is represented by the agency LGA MGMT, Paris - London - NYC.
GoSee : johnlobb.com