With “Italia di Moda,” Andrea Varani, represented by Kristina Korb GmbH, presents a photographic project that closely connects fashion with origin and landscape. Initiated together with model icon Ludmilla Voronchina Bozzetti, the series travels across all regions of Italy, exploring what defines “Made in Italy” beyond style.
The images place fashion outside the studio, within the context of architecture, nature, and history. Clothing enters into a dialogue with its surroundings – calm, precise, and with a strong sense of place and atmosphere.
The series has been shown, among others, at the Galleria Deloitte in Milan and is supported by institutions such as Camera Nazionale della Moda Italiana and Pitti Immagine.
With “Italia di Moda,” a visual portrait of Italy emerges, positioning fashion as an integral part of cultural identity.