HOW TO DIE WELL - die Versicherungsgruppe ROYAL LONDON, Illustrator Andrea Ucini und die Agentur RANKIN präsentieren das schöne Buch zum schwierigen Thema auf GoSee.NEWS

ROYAL LONDON spricht das Thema Tod mit dem hier präsentierten Buch direkt an und versucht bestehende Tabus damit wenn auch nicht zu brechen sondern sie doch zumindest abzumildern und das ein oder andere eventuell sogar gleich ganz zu beerdigen.

RANKIN AGENCY : "The UK’s largest mutual life insurance, pension and investment company, Royal London, has teamed up with creative agency RANKIN and Italian-born, Denmark-based illustrator Andrea Ucini for a purpose-led campaign to equip people with the tools they need to speak openly and honestly about death – and help prepare themselves and their loved ones for the inevitable."

Das Ergebnis ist 'How To Die Well', eine ausführliche Publikation mit jeder Menge Informationen zu Themen wie Lebensende-Planung, Vermächtnis, Beerdigung und nicht zuletzt Verabschieden bis hin zu Kummer und Trauerarbeit. Erhältlich ist das Buch über Bibliotheken sowie online. Kostenlos.

ROYAL LONDON : "Copies will also be provided by Royal London to key charities and organizations working with diverse communities in the UK and Ireland in the field of death, end-of-life planning, grief and loss, and made available to financial advisers to share with their clients. The campaign was informed by a survey which revealed that 87% of people in the UK agreed that if we felt more comfortable discussing death, it would be easier to have our end-of-life wishes met."

Royal London’s Group Chief Marketing Officer, Susie Logan, führt aus : “In our line of work, we all too often see the consequences of a reluctance to talk about death and dying with loved ones. Very sadly, it can lead to end-of-life wishes going unexpressed and unfulfilled, as well as creating additional stress for family members who are already dealing with grief. This final taboo persists despite the fact that death has been more prominent in our lives than ever before over the past year. We knew that Royal London could do something to help, and we wanted to put our expertise to good use.”

How to Die Well wartet mit Beiträgen von den Autoren Eimear McBride und Flora Baker, den Journalisten Rhik Sammader, Kevin Toolis und Amita Joshi, von Musiker Ben Buddy Slack, ebenso wie von Royal London CEO Barry O’Dwyer auf,.... 'plus leaders in the fields of palliative care, funeral poverty, and assisted dying'.

Rankin hierzu : “Losing someone you love is a devastating experience, and we currently make it worse for ourselves by putting off important conversations until the last minute – or until it’s too late. ‘How to Die Well’ is born out of a conviction that dying well can be a fundamental part of living well if we can just overcome our reluctance to talk about it. We hope the book helps as many individuals as possible, and also that it might lead to wider changes for the better. For example, tackling funeral poverty and arriving at a better understanding of the impact of grief on mental health.”

‘How to Die Well’ follows on from Royal London’s digital exhibition ‘Lost for Words’, also created in collaboration with Rankin. Through video interviews and original portrait photography shot by Rankin over the summer of 2020, household names such as Gloria Hunniford, Ashley Walters, Konnie Huq, Malin Andersson, Divina De Campo, John Stapleton and Jeff Brazier shared their personal stories of bereavement in the hope of inspiring open conversations about death.

‘How to Die Well’ is available for free at royallondon.com/how-to-die-well