LAFORMELA, founded in 2010 by Miroslava Kohutiarová and Antonín Soukup in Prague, is one of the most influential and popular fashion brands on the Czech and Slovakian market - not least thanks to its unmistakable aesthetics and clear understanding of fashion.

In the latest campaign, LAFORMELA MAINLINE 24 X SORRYWECAN, the brand presents a stunning campaign film featuring model Luisa Weissflog. Directed by Jara Moravec, this collaboration between LAFORMELA and SORRYWECAN merges creative visions, bringing fashion and visual art to life in an impactful way.

“A beautiful synergy of creative souls, coalescing in raw, captivating visuals. A collaboration with Jaroslav Moravec, Tomáš Kotas, Stink Films, Jan GrombiÅ™ík and many more! Partnered by Francesca Kolowrat.” SORRY WE CAN.

SORRYWECAN is an innovative multimedia studio specializing in exceptional experiences across film production, show production, immersive exhibitions, and the creation of virtual influencers. As a collective of creatives, directors, producers, technologists, and scientists, they push the boundaries of traditional media production. Their mission is to merge art, science, technology, and design to explore new creative frontiers and create unforgettable experiences that challenge reality. By bringing all production aspects under one roof, SORRYWECAN is able to break traditional structures, allowing them to think freely, develop fresh ideas, and bring them to life.

GoSee : laformela.com & sorrywecan.com

CREDITS

Production Manager: Tereza Fekete

1ST AD: Patrick Kirschner

1ST AC: Dan Novák

2ND AC: Kryštof Kučera

B-CAM: Josef Kader Agha

Grip: JustGrips

Lights: Ondřej Boček

DIT: Vladyslav Dano

BTS: Anežka Horová

MUA: Katerina Brans, SEPHORA

Hair: Mirka Myšička, Shu Uemura

Designer's assistants: Anna Kaššáková, Natálie Gočíková

Casting director: dominika svetikova

PR Service: ARTSPEAK

Cut: Jakub Jelínek MINGLE FILM

Edit: Jakub Jelínek

Editor Assistant: Aleš Valtr

Grading: Jacob Mckee

Music: Fred Mann

Sound Design: Oliver Fillner

Title Animation: NotReal_Virtual

Graphics: Julie Najbrtová

Event Production: KW CREATIVE