Florian Bison shot EDEKA's "Anfeuern" campaign in Berlin. Centred around barbecue moments, football enthusiasm and shared enjoyment, the campaign celebrates EDEKA's partnership with the German men's national football team.
Under the claim "The 💛 makes the difference", the campaign combines summery BBQ scenes with the excitement of football fandom, placing community, emotion and shared experiences at its heart.
With his authentic approach to sport, lifestyle and people, Florian Bison creates campaigns and editorials for brands and athletes. Discover more of his work at Emeis Deubel.