Radical minimalism meets functional perfection – ic! berlin is known for its innovative, screwless glasses made of cold-rolled stainless steel. In 1996, the label revolutionized the eyewear market with a simple yet ingenious idea: to design glasses that require no screws, welds, or glue. The exclusive anniversary campaign, "I See Berlin," celebrates the enduring, free spirit of the German capital in 2026.
The creative post-production for the 30th-anniversary campaign was handled by ONE HUNDRED BERLIN. The campaign was photographed by Tarek Mawad.
Among those in front of Tarek's camera were Sven Marquardt, himself a photographer and, incidentally, the world-famous doorman of Berlin's techno club Berghain; model, architect, and designer Thilo Reich; and Thai-American Michelin-starred chef Dalad Kambhu, known for her avant-garde cuisine at the restaurant Kin Dee. Also joining the festivities as a face of the capital: Nina Pohl, conceptual artist and curator, and exceptional dancer Young Chan Moon.
What began as an unconventional eyewear experiment by the eccentric co-founder Ralph Anderl has evolved into a global benchmark for premium eyewear. Despite its worldwide success and exports to over 125 countries, the brand remains true to its roots: The promise of "Handcrafted in Berlin" still stands. Every single pair of glasses is designed, manufactured, and quality-tested with the utmost precision at the company's Berlin headquarters.
To mark its anniversary, the brand has launched an exclusive collection that reinterprets iconic classics with futuristic touches.
Under the umbrella of the renowned Marcolin Group and as part of VSP Vision, the brand continues to position itself as bold, youthful, and innovative - while firmly entrenched in the top tier of luxury eyewear manufacturers.
GoSee : ic-berlin.com
TEAM
photography: @tarekmawad
styling: @lawrie_abei
hair & makeup: @mariaehrlichmakeup
Models: Nunguja Kisalya, Sven Marquardt, Dalad Kambhu, Thilo Reich, Youngchan Moon
finishing: @onehundredberlin