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The BMW iNext SUV study on a visit in Berlin - we have the spread produced by CLAAS CROPP Creative Productions including making-of motifs for you on GoSee
MAKING-OF · 26.02.2020

The BMW iNext SUV study on a visit in Berlin - we have the spread produced by CLAAS CROPP Creative Productions including making-of motifs for you on GoSee

BMW iNext is the name of an SUV study whose series model is planned to launch in 2021. Photographer J. Konrad Schmidt was commissioned via the agency Territory / Webguerillas. On three days in and around Berlin, a variety of photos and moving images/drone footage were produced to depict the study in different situations in urban, suburban and country contexts. We have the study including several making-of impressions here on GoSee.

BMW about the car of the future: “With the BMW Vision iNEXT, we want to make a bold and positive statement for the future – and have a humane answer to the question of “How does BMW Group design a vehicle that no longer has to be driven – but can be?” The BMW Vision iNEXT is fully electric, highly automated and completely connected. Starting in 2021, the series model will be built as the new technology flagship at the BMW Group plant in Dingolfing and will bring the BMW Group’s strategic innovation fields (‘D+ACES’) onto the road with a focus on integration.

GoSee: bmwgroup.com///bmw-vision-i-next

Credits

Client
BMW Vision iNEXT
Photographer
J. Konrad SchmidtJeneba Komma

About J. Konrad Schmidt

J. KONRAD SCHMIDT, a professional photographer & visual consultant, was born in the same year George Orwell famously wrote about and Steve Jobs introduced the groundbreaking “Macintosh.” Raised in a family of architects in Germany, he was immersed from an early age in a world of design, structure, and creativity. After finishing school, he seized the opportunity to unite his greatest passions: compelling photography, refined aesthetics, and meaningful collaboration. He completed his photography studies with distinction and, since 2010, has been working as an independent photographer based in Berlin. His work takes him across the globe, capturing images for international clients as well as pursuing his own artistic projects.

Konrad’s work is recognized for its unique blend of timeless elegance, raw perfection, and an unflinching eye for the human experience. In his personal projects and published books, J. Konrad Schmidt often turns to analog black-and-white photography—a deliberate choice that allows him to tell powerful, intimate stories through imagery. Away from the lens, Konrad surrounds himself with the quiet rituals of fine tea and piano-based music.

"Film and still photography are increasingly converging, blurring the lines between motion and moment. In recent years, I’ve worked closely alongside film productions, contributing to major projects in Los Angeles, Barcelona, Cape Town, Scotland, Las Vegas, Switzerland, Johannesburg, Slowenia, Venice, Norway, Vienna, etc. During these productions, I created ATL campaigns, artwork stills, CGI-images, social media assets, classic film stills and audio interviews." J. KONRAD SCHMIDT.

GoSee : jkonradschmidt.com

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