2018 is the 70th anniversary of Sardinia as an autonomous region in Italy. For the event, they wanted to celebrate with a big campaign all over the island reminding people of the duty of each one of the inhabitant of the island, as well as the rights that they have. Therefore, the advertising agency wanted portraits of many people, normal people, in black and white, looking proud and joyful in front of the camera.
"The campaign is very nice because they invested much money on printing everywhere in the island, billboards, bus stops, bus and tram, newspaper, internet. 30 faces printed huge everywhere in Sardinia." so Fotograf Michele SECCHI c/o ANDREA HEBERGER zu GoSee.
Michele führt aus : "From a photographic point of view it was also challenging, the art director wanted black and white photographs that look fresh, bright and friendly, but also good to have a white text on top. Then I had to be smart on the outfits, a perfect background and a well balanced light on the subject. I also always thought of myself as a color photographer, it was cool to face the challenge of a black and white only campaign." Das Ergebnis für Euch auf GoSee.
About - Sardinia is the second-largest island in the Mediterranean Sea (after Sicily and before Cyprus). It is located in the Western Mediterranean, to the immediate south of the French island of Corsica. Sardinia is politically a region of Italy, whose official name is Regione Autonoma della Sardegna / Regione Autònoma de Sardigna (Autonomous Region of Sardinia), and enjoys some degree of domestic autonomy granted by a specific Statute. It is divided into four provinces and a metropolitan city, with Cagliari being the region's capital and its largest city as well. Sardinia's indigenous language and the other minority languages (Sassarese, Corsican Gallurese, Algherese Catalan and Ligurian Tabarchino) spoken on the island are recognized by the regional law and enjoy "equal dignity" with Italian.