With 120 worldwide patents, over 450 formulas, 44 products, and over 200 awards, the hair care company LIVING PROOF, founded in 2005, continues to push the boundaries of silicone-free innovation for your hair.
We owe the 'Elevate' spot shown here for your Perfect Hair Day to the New York-based full-service content creation studio PlainSight. Post-production was overseen by the hair and beauty experts at ONE HUNDRED BERLIN.
All products are manufactured in China under strict controls, are free of animal testing, silicone-free, and guaranteed color-safe.
TEAM
Directed by PlainSight
Produced by PlainSight
Casting by PlainSight
DP Model: Jimmy Liu Nyeango
Editing: One Hundred Berlin
Color Grading: One Hundred Berlin
Composing and Sound Design: One Hundred Berlin
Client: Living Proof