Award-winning transportation & lifestyle photographer DAVID MASEMORE staged the new 2024 ASTON MARTIN DBX707 on location in Miami. The brief was to create images showcasing both sides of the DBX707, the supercar of SUVs : a blue SUV for power, performance and speed; the other in Supernova Red for a striking and luxurious presence. We present you the result here on GoSee.
“Ended the year with our new Aston Martin DBX707 campaign – all about showcasing the power and presence of the vehicle, created for a younger, more vibrant US audience,” says Stuart Jackson, Creative Partner / Founder @ Daughter Studio.
The agency on the campaign : “Testament to its engineering mastery, the DBX707 is the perfect alchemy of two extremes : Supercar and SUV. Its combination of raw power paired with a dominating yet sophisticated presence was the story we needed to communicate to a US audience. One unaware of its blistering performance and breathtaking design. Captured in the heart of Miami, we shot a series of smooth transitions that showcase the two unique sides of the DBX707 with contrast core to its success : Day vs. night. Light vs. dark. The urban landscape vs. the track. The colors underscore a shift in modes, taking us seamlessly from SUV to supercar and back again. The result is a campaign that beautifully delivers two contrasting worlds – a powerful supercar and unrivaled SUV – showcasing the DBX707 as a car built without compromise.”
GoSee davidmasemore.com, astonmartin.com
