Der vielfach ausgezeichnete Transportation & Lifestyle Fotograf DAVID MASEMORE setzte den neuen ASTON MARTIN DBX 707 2024 in Miami in Szene. Das Briefing bestand darin, die beiden Seiten vom 'DBX707. The supercar of SUVs' zu zeigen: ein blauer SUV für Kraft, Leistung und Geschwindigkeit, ein SUV in Supernova-Rot für auffällige und luxuriöse Präsenz. Das Ergebnis zeigen wir hier bei GoSee.
'Ended the year with our new Aston Martin DBX707 campaign – all about showcasing the power and presence of the vehicle, created for a younger, more vibrant US audience,' so Stuart Jackson, Creative Partner / Founder Daughter Studio.
Die Agentur über die Kampagne : 'Testament to its engineering mastery, the DBX707 is the perfect alchemy of two extremes : Supercar and SUV. Its combination of raw power paired with a dominating yet sophisticated presence was the story we needed to communicate to a US audience. One unaware of its blistering performance and breathtaking design. Captured in the heart of Miami, we shot a series of smooth transitions that showcase the two unique sides of the DBX707 with contrast core to its success : Day vs. night. Light vs. dark. The urban landscape vs. the track. The colors underscore a shift in modes, taking us seamlessly from SUV to supercar and back again. The result is a campaign that beautifully delivers two contrasting worlds – a powerful supercar and unrivaled SUV – showcasing the DBX707 as a car built without compromise.'
GoSee davidmasemore.com, astonmartin.com
