Marquis DIEFENBACHER c/o ANDREA HEBERGER : “Booba, French Rapper and owner of fashion brand DCNTD, invited me to fly to Miami to shoot his lookbook campaign and a few private photos of him. The material is used for social media, the music label and also a BOLD mag cover.” Photos: Dascha & Marquis c/o Andrea Heberger.
Booba, born on 9 December, 1976, in Sèvres, Hauts-de-Seine, under the real name of Elie Yaffa, is among the most successful French rappers. His style follows in the footsteps of Afro-American gangster and hardcore rap. On the side, he is the founder of his own fashion brand Ünkut as well as the label Tallac Records. Today, Booba lives in Miami.