The new brand design for the popular ZDF Sportstudio was developed by the creative branding agency BRANDNEW from Hamburg and Berlin. It was directed this time once again by the talented Tanja Häring, aka HÄRING, who was also the DOP responsible for the job. Fast cuts, action perfectly illuminated plus a modern look – now that’s what I call fun.
UEFA EURO 2024, or the European men’s soccer championship, is taking place this summer in ten stadiums across Germany: at the Olympic Stadium in Berlin, in Cologne on the river Rhine, or even in the soccer arena in Munich. Up to 12 million visitors are expected in the fan zones of host cities alone.
The 17th edition of the tournament kicks off on 14 June in Munich, and awaiting fans on Sunday 14 July is the big final in Berlin – which will decide who gets to take home the coveted UEFA EURO continental crown.
Teams that have qualified for EURO 2024:
Group A: Germany, Scotland, Hungary, Switzerland
Group B: Spain, Croatia, Italy, Albania
Group C: Slovenia, Denmark, Serbia, England
Group D: Poland, Netherlands, Austria, France
Group E: Belgium, Slovakia, Romania, Ukraine
Group F: Türkiye, Georgia, Portugal, Czechia
The spot was produced by Markenfilm Crossing.
CREDITS
Client: ZDF @sportstudio
Agency: @brandnew.team
Directress / DoP: @haering.tanja
Senior Producer: @andreashaustein
Production Assistant: Lillian Joffroy @lillianfox
Editor: Moritz Möllenkamp
Offline: Markenfilm Crossing
Colorist: @florian.staerk
Online: BRAND NEW - Creative Agency
Sound Design: @_addict.music / @stephaniezanatta
