Global pharmaceutical company AmerisourceBergen has changed its name to CENCORA. The launch campaign was photographed by Anatol GOTTFRIED c/o SEVERIN WENDELER for MetaDesign in Barcelona – a city that, with its mix of historical Gothic destinations and modern architecture, has a generic European atmosphere to offer. The agency and the client flew in from Dallas and Berlin. The photos were shot at the Cencora operating facility just outside Barcelona in Viladecans, as well as in parks, pharmacies and other locations in Barcelona.
Besides its core business in the distribution of pharmaceuticals, CENORA is expanding its platform with pharmaceutical and biopharmaceutical services, to help foster pharmaceutical innovation and improve access to medicines.
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