The Cannes Lions advertising festival has opened its doors and creations worldwide are contending for the juries votes and the desired Lions. Hilda Welcker, PR specialist at Reynaplus Communications, which is based in Miami, presents you the best campaigns of GREY LATIN AMERICA here on GoSee. "Four of these campaigns were created to raise awareness around social issues. Argentina and Peru campaigns addressed the same horrible problem: Domestic Violence. Grey Brazil digitally intervened original footage from violent war scenes to show the public how war transforms real human beings into monsters. Ultimately Grey Chile developed a controversial digital campaign for NGO Miles Chile to decriminalize the current abortion law in that country. These campaigns have something in common: quite good creative work produced with very small budgets."
How the campaigns will fare with the international jury and the audience will be seen over the next few days in southern France. But this much social commitment just has to be shared, which is why we are happy to present you the spots on GoSee. So please take a moment and a look at the case studies.
Grey Argentina created an impactful outdoor campaign leveraging the real promotional posters from the film “Refugiado”. Take a look at what they did with real victims who volunteered to participate and tell others to take action against it.
“Don’t die for me” is the title of the print and e-book Circus Grey, which was created for Vida Mujer Foundation, showcasing the “love letters” real abusers wrote to their partners.
Grey Chile Abortion Tutorials. Chile is one of the few countries that penalizes all kinds of abortion, even such cases, in which the fetus is not viable, and the mother’s life is at risk. Grey Chile developed a campaign for the NGO MILES CHILE to raise awareness about the risks Chilean women are willing to take to avoid jail.
Grey Brazil’s digital team used different technologies and digital tools to substitute real human heads from old and amateur video scenes transforming them into monster heads to raise awareness about the dehumanizing effect of war.