For the new GANT Spring/Summer 2026 campaign “Building on Legacy”, James Harvey-Kelly captured a contemporary homage to classic American sportswear - produced in New York City, the place that has shaped the visual identity of the brand for decades.
Set between sunlit rooftops and the unmistakable atmosphere of Manhattan, the campaign tells a story of cross-generational style and relaxed elegance that never feels forced. At the center of the series is the legendary Lauren Hutton, whose timeless presence once again underlines why she remains an icon of effortless American style.
Alongside her, the campaign features influential faces and personalities from different generations, including Mark Vanderloo together with his son, as well as Zoe Dubno, Tree God and Bonnie Senko.
What makes the series especially compelling is the balance between documentary lightness and refined fashion photography that James Harvey-Kelly brings to the campaign. Through this visual language, GANT presents a contemporary interpretation of classic American sportswear - cross-generational, confident and shaped by personality, attitude and effortless elegance.
Photographer James Harvey-Kelly is represented by the agency LGA MANAGEMENT, Paris - London - New York.