ZARA HOME stands for equally trendy and timeless home accessories from the ZARA Group, utterly spoiled by success. The production presented here was under the executive of production company TWO PALMS and whisks viewers away to the Casa das Canoas by legendary architect Oscar Niemeyer. The emblematic building located in Rio de Janeiro was built in 1953 and was the personal residential building of Oscar Niemeyer for most of his life. Today, it is open to the public.
“The Casa das Canoas is one of Niemeyer’s most emblematic works. An incredible example of modern Brazilian architecture that combines curved lines with asymmetric volumes. The space at the Fundação Oscar Niemeyer celebrates the fusion of ZARA HOME’s timeless elegance and minimalist architecture in a setting that pays homage to Niemeyer’s avant-garde vision.” ZARA HOME.
The campaign was photographed by Brazilian architectural photographer Fran Parente.
Zara is one of the largest fashion companies in the world and belongs to Inditex, which is among the world’s largest fashion retail groups. Contrary to other retail chains, Zara manufactures the majority of its products in own production facilities in European countries such as Spain, Portugal or Turkey.
On time, on budget, and always with a smile – TWO PALMS is a Brazilian full-service production company and offers everything you could ever wish for – from initial budgeting to final completion of the project.
GoSee : twopalmsproductions.com