A Germany-wide casting was organized for the disaster control team to find volunteers. After all the roles had been filled, the shooting was supplemented by model roles. Here Gioia K. and Anne G. c/o BRÜDERCHEN & SCHWESTERCHEN were able to score points.
The Ministry of the Interior of North Rhine-Westphalia and the seven aid organizations Malteser (MHD), Johanniter-Unfall-Hilfe (JUH), the Arbeiter-Samariter-Bund (ASB), the German Red Cross (DRK), the Deutsche Lebensrettungsgesellschaft (DLRG), the Verband der Feuerwehren (VdF) and the Technische Hilfswerk (THW) have jointly launched a new campaign to strengthen volunteering in disaster control.
“We think it's great and are naturally delighted to have found models for such an important institution.” Brüderchen & Schwesterchen. The motif was photographed by Nady El-Tounsy.
The new campaign aims to highlight the population's ability to protect themselves, strengthen volunteer work in civil protection and place a special focus on diversity and the proportion of women in civil protection. The “Ready like never before” campaign follows on from the “#EngagiertFürNRW” image strategy for member retention and recruitment.