Hair & Make-up Artist Carolin Jarchow was part of J.CREW’s first campaign as the official lifestyle apparel partner of U.S. Ski & Snowboard. The campaign celebrates the culture and stories of the skiing world and features six athletes from U.S. Ski & Snowboard and and Olympians.
The campaign imagery was photographed by Tom Johnson, while the commercial film was directed and shot by Sam Johnson as Director and DOP. Production was handled by PPMNEXT Film in the Austrian Alps. Creative direction was led by Chandelier Creative (CD Eva Hogan, Senior AD Silas Helm, Associate AD Rachel Kahn, Head of Production Katie Knab Olsen).
“Somewhere above the tree line, a rare species endures: the Alpine People. For J.Crew’s collaboration with U.S. Ski & Snowboard, we tipped our toboggan to the lift-line legends among us. Spotted in their natural habitat, with music by The Mamas & the Papas.” - Chandelier