The Macallan meets JING Tea. This unique collaboration shows a whole new side of The Macallan's Harmony Collection. It is a tribute to the shared, high artistry of the two premium brands The Macallan and JING Tea.
Benedict Morgan directed the collaboration spot: "The featured Harmony collection, inspired by Phoenix Honey Orchid tea, pays tribute to the world of tea." LGA MGMT, Paris.
"At The Macallan, we work with collaborators who share our values and a deep connection with nature. Whiskey and tea begin with water and the land, each craft nurtured, steeped, and revealed through time.As The Macallan is acorn to glass, JING Tea is garden to cup. JING Tea exists to change how the world thinks about and experiences tea. Finding the most exciting teas to create incredible drinking experiences, and to support producers and their environments." The Macallan.
The Macallan is a whisky distillery located in Easter Elchies, Craigellachie, Banffshire, Scotland. The Macallan is part of the Famous Grouse blend.
JING TEA was founded in London in 2004 by Ed Eisler with the mission of bringing the finest teas to the world.
The launch was supported by high-profile promotions at key international travel retail locations, highlighting the art of traditional tea rituals.
Benedict Morgan is represented by the agency LGA Management (Paris, London, NYC).
GoSee : jingtea.com + themacallan.com