Founded in 1997, FARM RIO is today among the most beloved clothing and lifestyle brands in Brazil. The story began at a local fashion market in Rio by the name of Babilonia Feira Hype where the founders Katia Barros and Marcello Bastos took the risk of launching their fashion line literally ‘onto the market’ – a line embodying the feminine spirit and vibrant colors of Rio from the very beginning. Brazilians quickly fell in love with the brand, the booth became a store and soon grew into more … Today, FARM is one of Brazil’s most recognized brands.
“We are a group of creatives from Rio de Janeiro, Brazil, who believe in the existence of happiness. More than a brand, we have been creating enlightened cultural movements since 1997. Based in good energies and beautiful frequencies: We believe that solar rays enlighten the soul. We believe in all colors and shapes that nature brings to our eyes, to our feelings. We believe in local culture, and we keep it alive.” FARM RIO.
For the production presented here and thanks to the support of 21 SUN PROD, FARM RIO took it to the picturesque archipelago Fernando de Noronha – consisting of 21 islands with a total area of 26 km². The main island, with the same name as the archipelago, is also the largest, spanning an area of 17 km², and the only one that is inhabited. The majority of the smaller islands as well as a total area of 8 km² on the main island have been under environmental protection since 1988 as the Fernando de Noronha Marine National Park.
FARM RIO merged in 2010 with the label Animale to create SOMA GRUPO, which has meanwhile added a variety of further brands to its portfolio.
21 Sun Productions, based in Rio de Janeiro, was founded in 2005 to provide American and European clients wishing to produce in Brazil and South America with top-notch support. In 2009, an office was opened in São Paulo.