“It was a simple brief: Create art that pays off. 'The strongest, most advanced Silverado ever.' After lots of conceptual exploration, we had a vision. And we set out for the Bonneville Salt Flats in Utah. While there, we also rolled some motion that worked it’s way into the campaign. Which was a really cool gift to give back to my clients. This is a massive campaign and an honor to be a part of,” Mike Brooks tells us. (CCO, North America: Gary Pascoe, ECDs: Bob Guisgand, Duffy Patten, CD Trucks/Crossovers: Andy Ozark, Kathy Speck, Agency Producer: Lilian Ikera, photography by Dana Neibert, produced by Adrienne Burton at Paige Dorian Productions, retouching by Pixlhut, color correction by Cathel Color, edit and graphics by Craft Detroit).