Weston McKennie, star of the U.S. Men's National Soccer Team, is the new global Vita Coco® brand ambassador. The perfect occasion for a relaxed campaign.
The campaign was post-produced in Hamburg by the world-renowned RETOUCHED-STUDIOS. It was photographed by Tom van Schelven.
Vita Coco, America's leading coconut water brand, continues its partnership with Weston McKennie, star of the U.S. Men's National Soccer Team, and appoints the midfielder as its global brand ambassador. With the excitement building for the world's biggest soccer event on home soil this summer, the partnership underscores the crucial role that optimal hydration plays in athletic performance.
The collaboration builds on the existing relationship between Vita Coco and McKennie and reflects the brand's ongoing commitment to supporting athletes who value healthy ingredients, natural electrolytes, and optimal hydration. As McKennie prepares to play a pivotal role for his team on the biggest international football stage, Vita Coco will support him, providing him with energy during training, recovery, and his daily performance.
“For me, performance starts with what I put into my body. Staying hydrated is essential, especially when training and competing at the highest level. I choose Vita Coco because it provides real hydration with natural ingredients and helps me feel my best—whether I’m on the pitch, traveling, or recovering.” - Weston McKennie, soccer star and heartthrob.
For decades, athletes have relied on brightly colored sports drinks with artificial additives. Vita Coco challenges this status quo and offers a better alternative: coconut water. Vita Coco Original Coconut Water contains 3.5 times more electrolytes than the leading sports drink*, with no artificial colors or unnecessary additives. This makes it the superior fitness fuel™ for athletes and everyone else, including us.
As a global brand ambassador, McKennie will be featured in Vita Coco's marketing campaigns, athlete-driven stories, and fan activities surrounding the biggest football event of 2026. The partnership highlights McKennie's training, recovery, and daily life off the pitch, underscoring Vita Coco's role as his trusted hydration source.
"Weston embodies everything we look for in a Vita Coco athlete: authenticity, dedication, and a consistent focus on optimizing his body's nutrition. We're also thrilled that he's often referred to as the 'Swiss Army knife' among players—versatile, reliable, and a jack-of-all-trades. Weston reflects our vision for Vita Coco: a high-performance beverage with functional benefits for many occasions, especially in sports." - Jane Prior, since 2019 Chief Marketing Officer of The Vita Coco Company.
The idea for Vita Coco originated in New York in 2013. There, founders Mike Kirban and Ira Liran met two young Brazilian women. Shortly afterward, they visited them in Brazil to learn more about coconut water and develop a business plan. Today, Vita Coco is the world's largest brand of coconut and plant-based water and operates in over 31 countries.
Vita Coco is part of All Market Inc., New York, a beverage company specializing in coconut water and plant-based drinks. The company has a significant presence in the rapidly growing plant-based beverage market and offers a diverse portfolio of products, including coconut water, energy drinks, and protein-enriched beverages.
GoSee: vitacoco.com